Etiquette in the days of wearable tech – 72 hours with the Apple Watch

About a year or two ago, I was in a meeting with a colleague and a potential client. My colleague was sporting a Pebble watch and at that moment I decided that I wanted one. By the end of the meeting, I had changed my mind. You see throughout the meeting the Pebble was on silent mode, yet it vibrated throughout. Each time, I wondered if my colleague was more curious as to what the notification was or the conversation at hand.

When Apple launched the Apple Watch, they announced their Taptic Engine. Most people haven’t really understood the social significance of this. When the watch was released, certain journalists were given the watch by Apple to review for two weeks. One journalist made a point which was very interesting. He said that he received multiple notifications throughout a meeting and felt that it was rude to keep looking at his watch, since looking at one’s watch signals to the other party that you have somewhere better to be.

IMG_0228But hang on here. Didn’t that journalist completely miss the point? I mean he might as well have put his phone on the table in front and see the notifications as they came in. What was the point of the notifications being on his wrist? Surely the point is that nobody knows that you have a notification. Sit in the meeting, whether it’s a business meeting or dinner with your spouse, and when that event takes a break or ends, then and only then check your phone. Give a person the attention they deserve.

I think that we are so distracted by technology that we feel that we absolutely have to respond to that Facebook post in the middle of conversation with a person standing right in front of you. The same is true of WhatsApp groups etc. And you know what, if you are talking to somebody and your phone dings or vibrates, well you might as well deal with it there and then because the other person knows that you have something way more important to deal with than them. The damage was done the moment the phone dinged.

And this is what interested me about the Apple Watch. I can receive a notification and nobody around me needs to know. The watch doesn’t light up. Only I know that there is something that I might want to deal with later, and whether that later means in 3 minutes when I have finished talking to a colleague, or in an hour after a meeting, either way, the other person knows that I’m talking to them. The same way that they don’t know that I have an important meeting at 2 o’clock and am in a bit of a rush, they also don’t know that somebody posted pictures from my daughter’s kindergarten on whatsapp.

The “Taptic Engine” as Apple calls it, works in one of two ways: It either gives you a “Prominant Haptic” which feels like a vibration (which again only you feel – you can’t hear it) or a simple tap on your wrist. Unlike sound or vibrating alerts, I haven’t yet missed a tap. This is, in my opinion, the killer feature on the Apple Watch. Of course, if you can’t control yourself to wait before looking at your watch, then the feature is useless.

Rather than write yet another review, I thought I would share some some initial unexpected findings after having owned my new Apple toy for nearly three days.

I had expected not to wear the watch whilst working. I usually take my watch off when I start to work since I found it uncomfortable to wear whilst using a keyboard and mouse. However, the Apple Watch is extremely comfortable (I have the 42mm Sport with the plastic band) and I haven’t taken it off during the day.

I also expected that I wouldn’t deal with notifications on my watch whilst working. However, I find that notifications usually fall into three categories: 1) read and ignore; 2) read and short reply and 3) read and reply. Since most fall into the first two categories for me, I actually find it less of a distraction to deal with them on my wrist rather than reaching for my phone to respond on iMessage, messenger or WhatsApp.

Obviously when cleaning the house or being with the kids, not having to take out my phone for each alert has decreased the chances of me dropping it. When I receive a phone call, I can see who it is on my wrist as I put on my bluetooth headset and answer the phone.

nokia-e71-01Another nicety was something that I have found extremely frustrating for many years. I loved the fact that my Nokia E71 would display my appointments when looking at my phone. However even in the latest iteration of iOS, you have to slide down to see your appointments. Now each time I look at my watch to see what time it is, I can see the next appointment or two (depending on the watch face) and I hope that when the new version of the software comes out in September more options will be available with more complications. Of course with a tap you can see all your appointments and calendars but for me to see the next appointment without touching the watch is really nice.

I have never found reminders to be terribly good on iPhone. They work but I often miss them. Therefore I found that setting an alarm more effective since they keep making a noise until you dismiss them (after all if I don’t turn off the oven in ten minutes the food will be burnt!) Reminders work really well on the watch. I don’t miss any of them since I’m notified with a tap.

I think the Apple Watch is different for each person. For some, the ability to look at your watch and see how late the bus is going to be is very useful, for others it’s going to be the convenience of Apple Pay. For me it’s the fantastic and subtle notifications and the ability to act on them in a natural way.

The changing size of displays

You learn something new every day…

One of my clients called me up recently and asked me a question about a book we were typesetting. It turned out that there is some software that would save me countless hours of work: Annotations for InDesign. Now for this to save time, it requires that the editors and proofreaders and often the authors too use Adobe Reader correctly to mark up the PDF.

So finally I decided, rather than spending 20 minutes on the phone each time teaching people and tools such as to screen share the process, I would simply make a little video. So answers to a post on FaceBook gave me a few recommendations and I ended up using ScreencastOMatic which was brilliant.

You can also see text instructions on the Renana Typesetting website. Unfortunately, even though the free Adobe Reader for iPad has improved drastically, most of these features are for Windows or OSX.

Inbox Zero

I receive a lot of email and I was intrigued by a piece of software on my phone called Acompli that among other things allows you to snooze email. In fact it seems that Microsoft were also intrigued and bought the company! However, as much as I enjoy reading emails on my phone, my PC has a larger screen (actually it has 3 screens, but that’s a whole other post) and I much prefer Outlook.

So I decided that there must be a way to do this in Outlook and I found a brilliant post by a guy called Kevin Guyer on how to do this. I encourage you to read his post which includes screenshots etc. It will make you rethink the way you use Outlook. I now have 2 items in my inbox. Not quite inbox zero but the closest I have ever been.

Talking of screens…

nintypeIt is inevitable that many times an email has to be written on your phone. Unfortunately carrying a keyboard as large as my Microsoft keyboard with my phone is somewhat impractical (although the size of phones are increasing…) so I’m always checking out new keyboards on my phone and the latest to impress me Nintype which has now replaced Swype as my favourite phone keyboard. It does have a bit of a learning curve but it’s worth it out since it really is very much faster.

Not just keyboards, but websites too

ktav new logoA new venture of Renana is One of the challenges was creating a website that would adapt to the size of the screen. Fortunately using Magento and a theme called Ultimo this has become very straightforward. You are encouraged to visit from different devices to see how this works or if you have a large screen simply resize your screen to see what happens. Magento has tutorials on this which are worth checking out.

What is the outlook today? Is the sun going to rise?

OutlookcomI have a confession to make. It’s perhaps not the most dramatic confession ever made on the internet, but it is one that is going to affect my “geek factor” (I was informed by a colleague the other day that I’m a geek – who knew!) You see gmail recently celebrated it’s tenth birthday and well, I hate gmail. You may think that “hate” is a strong word. I don’t. In fact if you are looking for a free e-mail service I now recommend (the successor of Hotmail). But no, that’s not my confession…

My confession is that my email program of choice is Outlook (no, no, not that I mention two seconds ago – thank you Microsoft for making things so confusing), but good old Outlook. The one you have to buy or get free as part of a Microsoft 365 subscription (more about that later). Okay, my geek score just went down to zero since all geeks of course use gmail and Chrome – yes I use Explorer too. I assume some of you will now be so unimpressed with my lack of geekiness, and will stop reading right now so to you I bid farewell.

pizzaFor those of you who are still intrigued by my insistence on continuing to use Outlook, I will recall years ago sitting in Pizza May on Rechov HaPalmach and a friend of mine that we’ll call Dan for the purpose of this conversation, told me that he had just installed the new version of Outlook and informed me that I shouldn’t bother since it was a huge memory hog. Well in those days that kind of mattered. Today I have 64-bit Windows using 64-bit Outlook on a machine with an SSD and 16GB of RAM (hey has my geek status been reinstated?) so I don’t really care. Outlook does for me what I need and gmail most certainly doesn’t. But this post is not about email per se, but rather about how I use Outlook to organize my business.

Nelson-Email-Organizer-thumbOkay, first and foremost, a post like this can’t be written without giving at least one method of organizing one’s email. After all, I am talking about Outlook. I’ve tried different solutions including one of my old favourite’s: NEO. This software actually taught me an excellent way of organizing my email but now my needs are different.

I also used to be a great fan of folders, but my system now is much simpler – I have one folder and it’s the Archive folder. It used to be called the “done” folder but by changing it to the Archive folder, I can file away on my iPhone with one tap on the archive button. That’s it! Email stays in my inbox until I’ve dealt with it. Part two of my system is to make sure that I don’t have more than 30 emails in my inbox (although I must confess right now I have 97 😦 ). Now sometimes I need to keep emails for projects and then I use categories and I do use folders for very special occasions…

RBtOkay, but actually I want to introduce you to a tool that I’ve been using for perhaps a decade. You see as well as wearing the publisher hat, I have another hat and that is as of Typesetter at Renana. I could invent a cool title but I will just leave the word typesetter capitalized and hope you are suitably impressed. Oh and whilst I’m talking about Renana Books, our new website is live selling not only digital books, but our new print books from Renana Publishers too! Go and check it out at

Right, back to the plot…. Clients give me work and of course they want to know when I will be finished with it. The problem with the nature of my work is that I will typeset the first draft of a book, send back to the client and then wait. And wait. It could come back a few days later and it could come back six months later. So I need a way to manage my time.

tasklineThe answer, for me at least, is a piece of software Taskline. They have just come out with a new version and I’ve been using it for years. It also helps me see how long each job actually takes to do and disciplines me. Taskline integrates with Outlook. The coolest thing now is that I keep an iPad on my desk with my calendar open and I see what I have scheduled for me since my calendar is synchronized. Oh and you know that Microsoft finally released Office for iPad? And if you have that Office 365 subscription it’s free – yeah that was the more about that later!

You would think that having a fast computer with three screens would be enough, but funnily enough, I use iOS for a couple of other things, and not my iPad either, but davka my iPhone.

ikaluachThe first is iKaluach. This is the definitive zmanim app on the iPhone. For me it’s critical since often my projects are time critical with the Jewish calendar such as a parshat hashavua but also tells me zmanim based on my location (very useful for davening times). This is an app that you must just go and buy now!

And another app that has become really useful for me due to one feature is Sunrise. What distinguishes this app for me is that it tells me exactly how many minutes to my next appointment (again usually Minḥa).

Anyway, better go an pick up my son from school… Shabbat Shalom!

How to fit three 24″ monitors into a small suitcase

In my past two executive positions that I held it was required of me to wear (at least) two hats: one of the “manager” and one as a productive member of staff. So it’s natural for me in my relatively new role as a publisher to also continue to be productive as a book designer and typesetter and indeed a good portion of my typesetting is for other publishers.

However my blog post is really nothing to do with my job but rather a technological dilemma that a typesetter (and perhaps others) faces when traveling and that is of course, how does one work away from the office. You see my PC setup is very powerful i7 with 16GB RAM and the obligatory SSD, but that can all be squeezed into a laptop. The real problem are the monitors. You see as a typesetter you need a lot of screen real estate and there’s no way I can pack three 24″ monitors into a suitcase.

The second problem is my software and data. I am not dealing with little Word files but rather huge graphic files and software that as little as a year ago came on several DVDs.

So my first dilemma was how to deal with my computer setup. I knew I had access to a PC with a 24″ monitor (no not quite the resolution that I wanted but you can’t have everything in life) but the absolute minimum is two screens.

My second dilemma was a cellphone. But I digress.

So back to the computer. I knew I had a fast internet connection with wifi so my first thought was that I should remotely access my machine. However the connection from the UK to Israel was fine for doing corrections although somewhat cumbersome.

So it was time for plan B.

Recently software has moved to the cloud and Adobe is no exception. People don’t quite know what Adobe Creative Cloud is but apart from the unclear name it’s actually rather marvelous.

I logged into my account on the PC in England and downloaded the creative cloud app onto the computer. From there I chose the software that I needed and then switched on both file and font synchronization. I would like to say that 15 minutes later I was working but despite a 50 Mbit download connection it took quite a while (a day or so) for all the software, and in particular, for all my files to sync.

However once it all synced I had my entire software library and files in England. Remember I was syncing the files and software which meant that the software, Adobe InDesign, Photoshop, Illustrator and Acrobat were installed locally and the files were copied locally too. You don’t want to be working on a 50MB file that is being accessed on the internet.

My next job was Microsoft Office. I had recently subscribed to Office 365. Now here Microsoft do an amazing job. When I chose to install my software it was extremely fast. You see they install the core code that is needed for the software to run and then in the background the rest of code is downloaded. What this basically meant was that Word was running almost instantly. Now I confess that I’m an Outlook user. I know people swear by gmail, but I like the full version of outlook. Each to their own I guess. Office 365 gives you a 25 GB mailbox so I just synced that and my entire office was now locally synced. Some of my files are on SkyDrive and some are on Dropbox for various reasons beyond the scope of this post but it was trivial syncing them too.

Yes I had a whole bunch of scripts for InDesign that I needed to login remotely to grab them but on the whole I managed to transfer my entire office with a few clicks of the mouse and a lot of waiting.

Fortunately, when I get back to Israel all my files will be back in sync immediately.

Now back to the cellphone. Last time I flew I called up my local cellphone provider and got a deal but it was quite expensive. I also found that I used data a lot more since I wasn’t at home with wifi the whole time.

I was smarter this time. I picked up a Lebara SIM card for £1.10 and added a package for a tenner. It’s actually very good value. I loaded up with 1GB of data and have the option of calling Israel both land lines and mobile for 5p a minute. However, armed with my iPhone with iMessage and FaceTime (particularly FaceTime Audio) I haven’t needed to pay for calls to Israel.